Why Yoga tourism?
18 Jul 2021 HYN Himalayan Yoga Academy
The increase in demand for travel has created new marketing oppurtunites in tourism .Since Asia rgion covers a great diversity of cultures , lifestyles , and preferences, more innovative and creative marketing strategies have to be designed for each market segment of visitors . With the increasing sophistication , the asian visitors also require travel products to offer quality ,comfort , convenience ,relaxation independence and unique learning experiences that maximizes the value of the their leisure time .Yoga tourism
Firstly in the modern world we have become quite successful in our external achievements ,we have created powerful technologies and a variety of products ,we are obsessed with accumulating power, wealth ,property and object and yet have not been able to create either individual or social peace ,wisdom , or happiness .We have only to look around and see the destructiveness of our weapons, the emptiness of our pleasures and entertainments ,the misuse of our material and personal resources ,the disparities between the rich and poor ,and above all ,the loneliness and violence of our modern world. We see that amid all our success in the external world , we have accomplished life of little value . These problems will not be solved through new technologies development .Instead , the resolution to these human problems will come only when we discover ourselves that for which all mankind is searching –inner peace ,tranquility ,and wisdom . This attainment is the goal of yoga ,for yoga is the practical science intended to help human being aware of their ultimate nature .
Secondly it is essence to convey this beautiful message of yogic science to the world people purposed to fuse the eastern wisdom and western technology on order to keep peace ,harmony ,and happiness in the world . This is possible only throughout the global adventures for that Nepal is the finest designation of the world . the crisis brought by modern science and technology ,though parallel to making life easier ,faster and luxurious ,yoga will manage and balance this very well .
Thirldly most of the people from all over the world visit Nepal for trekking tours and to have more exploration with Nepali cultures ,traditions ,Nepalese lives ,beauty of nature and philosophy like veda,yoga and other sacred texts ,they have limit time and budget .So they can explore all together throughout the yoga tourism ,it will be multi –dimensional treats for tourists.
Fourthly they want to learn yoga academically or non academically in Nepal and india purposed to be yoga professional`s motive to run to yoga business . In America 10% of income day to day as a major public business
Lastly , by yoking the yoga tourism ,one can achieve a very high sense of spirituality and wellness and Nepal ,the land of the Himalayas ,is the perfect destination for yoga travelling and immersion . Thus, if Nepal taps thus potential of yoga and spiritual tourism ,it can hugely benefit the country for the prosperity .This new dimension in Nepali tourism field certainly plays a vital role to boost the industry as well as contribute in the national economy .In return, the tourists will get an external experience of mind , body , and soul harmony in the Himalayas . Yoga and wellness is not only beneficial for the country but for the travelers as well .
Tourism in Nepal
Nepal , the himavat kshetra has a prime spot in the world tourism carrying a huge potential as major section of the Himalayan range,and high altitudes which is home to some of the tallest peak on earth ,including Mt Everest ,lies here . The Himalayas has always been referred to as the abode of gods ,the land of sages ,and seers ,cultural and spiritual beauties and natural scenaries .From the ancient times ,the mighty Himalayas are known as the source of mystical energy and immense spirituality leading people to enlightenment . It is often said that the enlightenment can be achieved thorugh yoga sadhana . If we look back at the history ,Lord Shiva himself , as well as various yogis and sages ,practiced yoga in and around the Himalayas and got liberation.
The yoga and wellness travelling trend in the world is growing day by day . In the context ,the Himalayas countries like Nepal can exploit this prospective market for the very good reason .Apart from the activities carried by the visitors in Nepal ,travelers also can get an additional bonus in yoga ,spirituality and wellness . The tourism in Nepal can be given a new and highly potential dimension in form of yoga and spiritual tourism and it can be helpful in taking the tourism of the Himalayan country like Nepal and some parts of india to a desired level of prosperity .Since the first ascent of Mount Everest in 1953,most people have been coming to Nepal for trekking or climbing .But wellness and spiritual tourism can be another potential area which can be developed as an attraction and help boost our economy . Today, many established fashion brands are seen producing yoga mats ,clothing , and other gears .Taking this as an example , the yoga and wellness tourism should be given importance in Nepal also which has abundant source of natural beauty and spiritual environment along the Himalayas and Hills .According to the Global Wellness Tourism Economy report in 2013 ,`wellness tourists’ spand 130 percent more than regular tourists . Elements of spirituality and its practice in the east have always become popular in the western part of the world . Yoga studios are mushrooming globally along with practitioners of Yoga.
Seeing immense possibility in Yoga and spiritual tourism ,some tourism enterprises are attempting to a lure high-end tourists to a country which has long been a popular destination among budget travelers and adventure enthusiasts . Tourism entrepreneurs believe that foreigners travelling to Nepal for wellness and spiritual journeys will spend fair amount of time experiencing and learning about Yoga and spirituality ,thus increasing their expenditure in average .